Process & User Map

Due to this being a proof-of-concept (later repurposed for other endeavors), observing how potential customers would actually interact with the app was very limited. To work around this, extensive research was conducted regarding best practices in multiple food/delivery apps (Foursquare, Grubhub, Yelp, etc) and determining what gaps we could account for and repurpose to the app’s advantage.

Layout Examples

The only visual restrictions that the Tyson folks gave us was the adhere to iOS elements and keep the use of the Tyson branding more minimal (the larger Tyson corporate umbrella was undergoing a rebranding at the time). To work around this, the standard Tyson red was deployed more often than not to keep elements distinct amongst the blues and grays of the iOS aesthetic.